ON CONCEPT AND DESIGN PRINCIPLES

Principles-of-Design-Grey-2880px

First year students always struggle massively with this huge enemy of theirs called ‘THE CONCEPT’. As a teacher and a studio director, over the years, along with some exceptionally good concepts and ideas by some exceptional students, I have also been subjected to so many funny, ridiculous and at times, irritating concepts. How a design teacher is supposed to react when a student, during a design concept submission says, “My concept for a hospital is an apple as ‘an apple a day keeps the doctor away’ means that an apple is good for health so I want to make the plan of my hospital in the shape of an apple.”? But the majority of the class is smarter – they choose various design principles as their concept to play safe – unity, harmony, rhythm, symmetry, and so on. After all, all design teachers worship D.K. Ching!

Using design principles is a good idea if one cannot generate a ‘philosophical’ concept for a design but what one has to understand is that what does that particular design principle does to their design. Is it suitable for their project? What effect does it creates? And what kind of built environment does it generate? Not all design principles fit suitable for all projects. I don’t believe in giving examples in any design discussion because I feel that it gives a strong image to the student and it becomes very difficult for them to break away from it but I am gonna throw a hazy example here just to make this idea clear – a museum of ‘deconstructivism’ would not speak honestly if the building is designed in perfect symmetrical harmony.

Design principles are tools and the right tool should be used for the right task (read project)

I will pick up an example from film making to elaborate on this (as in India, we only worship Gods and Film stars). If you have seen Nil Battey Sannata, in some scenes, it had a very interesting visual treatment. Most of the scenes that were shot inside the house of Chanda and Apeksha, were filmed using a hand held camera. It was done so to portray the instability in their household – the father was dead, the mother was trying her best to get her daughter to study well and get good education and the daughter, a rebel, never wanted to follow what her mother wanted for her. On the other hand, most the scenes at Dr Deewan’s (Ratna Pathak Shah’s) house were shot with fixed camera portraying the stability persistent there. The camera treatment was given a serious thought in the presentation of the story.

The film makers did not use the treatments they used because they knew about them; they used them because they found them suitable for the situation and the story. And I think this understanding is crucial for all art and design students.

– Rahul Saini

 

a1aRahul Saini is the bestselling author of five hugely popular novels, all of which have featured in various bestselling lists across the nation. His books have strong comic tones and present up-beat stories about the free spirited and outgoing character of today’s youth. Apart from being light entertainers, his books carry relevant social messages. He is formally trained as an Architect and finished his graduation in 2007 from Sushant School of Art and Architecture, Gurgaon. He is a seasoned traveler and has a keen interest in film making, photography and fine arts.

You can follow him on

His Blog – https://rahulsainiblog.wordpress.com/

Website – www.rahulsaini.in

Facebook – https://www.facebook.com/rahul.saini.1213

Twitter – https://twitter.com/rahulsaini258

Instagram – https://www.instagram.com/writingrahul/

Amazon link to his books – http://goo.gl/qFB9Xa

Mind Rain Architecture Competition 2016 – let your imagination fly!

Designing is all about having fun and we at Mind Rain know that students have a whirlwind of imagination swooping inside their minds.

This is the only non-sponsored design ideas competition in India which gives you complete freedom (in terms of design and expression) to design a project without any restrictions what-so-ever!

We wish you have an absolute joy ride while working for this competition. We look forward to a totally ‘crazy’ design, set up in a fantasy land or an ultra future sci-fi world! We want you to discover how imaginative your minds can actually be!

The competition divided into two categories to make it fair for all – different categories for juniors and seniors.

This competition is scheduled such that the students can work during their summer break and come up with fresh, original designs.

Submission date –  31st July.

LET YOU IMAGINATION FLY

REGISTER NOW!

For details, log on to www.mindrain.org

Feel free to contact for any Query – architecture@mindrain.org

or

 mindrainarchitecture@gmail.com

Mind Rain Poster 2